Sun-X Full Search Engine Optimisation Audit

This unified SEO audit combines all findings into one structured and easy-to-read document. It covers search demand, site performance, technical SEO, content quality, off-page authority, user experience, analytics accuracy, competitor benchmarking and a keyword cluster strategy. Each section explains what we found, why it matters and how Sun-X can improve visibility and enquiries. Everything is written in clear, straightforward language suitable for all team members.

Search Demand and Keyword Performance Overview

There are approximately 177,360 searches each month in the UK related to Sun-X products and services. Of these, around 141,930 show high buying intent. Our dataset contained 2,338 relevant keywords and 1,652 of these were high-intent. At present, Sun-X receives roughly 112 monthly organic visits from this group which equals about 0.08 percent of available demand. In simple terms, nearly all potential customers searching for your services are currently finding a competitor instead. Increasing high-intent visibility represents the largest growth opportunity for Sun-X.

1. Technical SEO Audit

Technical SEO determines how easily Google can access, understand and trust your content. We crawled 182 URLs on the Sun-X site and found 137 indexable pages with 45 blocked by redirects or rules. Several URL formats exist including legacy HTTP versions, mixed www and non-www variants and some unusual paths. These inconsistencies create friction for search engines and reduce your ability to rank consistently for important keywords. Cleaning and consolidating these foundations will improve crawl efficiency and help Google understand your site more clearly.

1.1 Crawlability and Indexability

Google should be able to reach and index your important pages easily. On Sun-X, multiple versions of several URLs exist which include HTTP and HTTPS variations, duplicate homepage versions and paths containing unusual characters. We also found redirect loops, outdated pages and inconsistencies between the sitemap and live URLs. These issues can cause index bloat and waste crawl budget. We recommend consolidating all URLs into one preferred format, updating the sitemap to include only canonical URLs and removing or redirecting outdated versions.

1.2 Performance and Core Web Vitals

The homepage is approximately 3.6MB in size and loads more than 73 assets. This contributes to a performance score of 71 out of 100. While the site can load quickly on fast connections, many users on mobile or slower networks may experience delays. To improve this, we recommend compressing images, converting assets to modern formats such as WebP, deferring non-critical scripts and ensuring proper caching rules are enabled. Improving metrics such as LCP, INP and CLS will support stronger rankings and user satisfaction.

1.3 Mobile-Friendliness (Mobile-First Indexing)

Google primarily evaluates the mobile version of your site. Sun-X is responsive but some pages contain large text blocks and oversized images that become less comfortable on small screens. Tap targets should be reviewed to ensure ease of use and important content should appear near the top of the mobile view. Any mobile usability warnings in Search Console should be addressed promptly. A smooth mobile experience helps customers and improves your standing in search results.

1.4 Site Structure and Information Architecture

The site structure contains inconsistent URL patterns and pages of varying depth. We identified a number of URLs containing unusual characters which can confuse search engines. Some pages appear isolated because they receive few or no internal links. We recommend establishing clear topic hubs such as Solar Film, Privacy Film, Anti-Glare Solutions, Safety Film and Commercial Blinds. Each hub should contain a set of supporting pages and all relevant pages should link back to their hub. This makes your expertise more visible to Google.

1.5 Security

Sun-X uses HTTPS but older HTTP versions still exist in the crawl data and should be redirected. Removing these legacy versions ensures consistency and prevents search engines from indexing outdated URLs. Any mixed-content warnings (where secure pages load insecure images or scripts) should also be corrected. Once resolved, enabling HSTS headers will further strengthen security. Maintaining a fully secure site builds user confidence and is an essential requirement for modern search engines.

1.6 Structured Data (Schema Markup)

Structured data is not yet fully utilised on Sun-X. Adding schema types such as Organisation, Local Business, Product, FAQ and Article helps Google interpret your content more accurately. This can contribute to richer search results and improved click-through rates. We recommend implementing schema across all major service pages and ensuring it validates correctly in Google’s Rich Results testing tool. Consistent use of structured data also positions Sun-X more favourably for future AI-driven search results.

2. On-Page SEO Audit

On-page SEO analyses how effectively your pages answer user questions and whether they align with search intent. Sun-X has strong potential but many pages contain short descriptions and limited supporting content. Titles, meta descriptions and header structures are not always aligned with high-intent keywords. Strengthening your on-page content and ensuring each page is assigned a clear keyword focus will help Sun-X compete more effectively in search results.

2.1 Content Quality, Depth and Relevance

Many competitors publish long-form, well-structured guides that cover benefits, solutions, installation processes and comparisons. Sun-X has strong expertise but some pages are brief and do not address common customer questions. Adding content such as cost considerations, technical details, case studies, industry usage and frequently asked questions will improve relevance. This helps users and signals to Google that the page is a high-quality resource suitable for ranking for more competitive keywords.

2.2 Keyword Targeting and On-Page Optimisation

Several Sun-X pages are not clearly mapped to high-intent keywords. In some cases, multiple pages compete for similar terms which dilutes ranking potential. We recommend defining one primary keyword for each important page and supporting it with closely related secondary terms. Titles, H1 tags and opening paragraphs should be updated so the purpose of each page is clear to both users and search engines. Better keyword mapping improves ranking stability and prevents internal competition.

2.3 Metadata Review

Metadata quality varies across the site. Some titles and descriptions are well written but others are generic or duplicated. Meta descriptions should encourage clicks by explaining what users will gain by selecting your result. Titles should be concise, benefit-focused and keyword aligned. Rewriting metadata for your main commercial pages will help increase both relevance and click-through rates from search results.

2.4 Internal Linking

Internal linking helps Google understand how your content is structured and which pages are most important. Sun-X has internal links in place but not a clearly defined internal linking strategy. We recommend building topic clusters where each hub page is linked from 15 to 30 supporting pages and each of those pages also links back to the hub. This approach strengthens relevance and improves the ranking potential of your primary commercial pages.

3. Off-Page SEO Audit

Off-page SEO measures how trusted and authoritative your site appears based on external signals. Sun-X has strong real-world credibility but relatively limited online visibility. Competitors often gain rankings by securing more backlinks, listings and mentions across industry websites. Increasing the volume and quality of external mentions will help search engines view Sun-X as a leading provider in the industry.

3.1 Backlink Profile Analysis

Initial analysis shows that Sun-X has fewer referring domains than many competitors. This makes it more difficult to rank for competitive non-brand keywords. Opportunities include architectural directories, local business citations, industry publications, product partners, glass and glazing trade bodies and interior design websites. Publishing more case studies and securing external placements will support long-term authority growth.

3.2 Brand Presence, Mentions and Social Signals

Sun-X has long-standing expertise but limited digital brand presence. By publishing project stories, improving NAP consistency across directories and encouraging reviews, Sun-X can strengthen trust signals. Social media consistency also helps demonstrate activity and authority. Regular posts about installations, guides and industry insights will help support rankings indirectly by increasing brand visibility online.

4. UX, Conversion and Analytics Audit

Strong SEO is only valuable if it leads to enquiries. User experience and conversion design determine whether visitors feel confident enough to contact you. Analytics accuracy ensures you can track which improvements work. Sun-X has a clean professional feel but some journeys are text-heavy and lack clear signposts. Improving clarity, visual hierarchy and measurement accuracy will support growth.

4.1 User Experience (UX)

The site looks professional but some pages contain long text sections that can feel heavy, especially on mobile. Users should understand within seconds what you offer and how it benefits them. We recommend clearer subheadings, improved spacing, stronger above-the-fold messaging and easier access to contact options. Enhancing readability and flow will help users feel more confident and supported.

4.2 Conversion Rate Optimisation (CRO)

Conversion rates improve when friction is removed. Key opportunities include stronger call-to-action placement, shorter forms, trust badges near enquiry buttons and clearer guidance on the benefits of contacting Sun-X. Tracking phone clicks, email clicks and form submissions will allow improvements to be measured accurately. Better CRO ensures you gain more enquiries without relying solely on additional traffic.

4.3 Analytics and Tracking Accuracy

GA4 and Search Console should be checked to ensure all key events are captured correctly. Any coverage errors should be addressed and Tag Manager should be checked for duplicate or outdated tags. Reliable analytics make it easier to identify which improvements have the most impact. A shared dashboard will help both leadership and marketing teams monitor progress confidently.

5. Competitor and SERP Landscape Analysis

Competition in your industry is strong, with several companies investing heavily in long-form content, regional landing pages and case studies. Many competitors do not necessarily offer a better service but they publish more content and maintain stronger technical foundations. Understanding how competitors win in search results helps identify where Sun-X can outperform them with a more structured and authoritative content approach.

5.1 Direct Competitor SEO Performance

Competitors often win by publishing large topic clusters, detailed guides and specific service-area pages. Sun-X can outperform these competitors by creating comprehensive pillar pages supported by in-depth subpages, especially for solar control film, privacy solutions, anti-glare and safety film topics. With clearer structure and richer content, Sun-X can become the most authoritative voice in the industry.

5.2 SERP Landscape Analysis

High-intent searches frequently include elements such as People Also Ask, image packs, rich snippets and video results. Sun-X is currently not present in these enhanced placements. By adding FAQs, structured data, optimised images and supporting guides, Sun-X can appear in more of these elements. This increases both visibility and click-through rate and positions Sun-X better for future AI-driven search experiences.

6. Keyword Cluster Strategy (Examples for Sun-X)

Keyword clusters help Google understand expertise by grouping content around core themes. Sun-X has five strong cluster opportunities based on your dataset. Each cluster should have a main pillar page supported by between 15 and 30 subpages that cover questions, comparisons, case studies and regional content. This structure improves visibility for both head terms and long-tail queries.

Cluster 1: Solar Control Window Film

Includes solar control film, heat reduction film, reflective film, UV protection and commercial solar film installers. Supporting content could include installation guides, cost breakdowns, frequently asked questions, case studies and city-specific landing pages. These pages form a strong pillar around climate control and comfort.

Cluster 2: Privacy Window Film

Includes privacy film installers, frosted film, office privacy solutions, bathroom privacy film and frosted versus tinted film comparisons. Supporting content should include examples, product explanations, use cases and maintenance advice. This cluster supports both domestic and commercial search intent.

Cluster 3: Anti-Glare Window Film

Includes glare reduction film, screen glare solutions, workplace glare mitigation and anti-glare film costs. Supporting content should include problem-solution guides, productivity benefits and industry-specific glare challenges. This cluster aligns closely with office comfort and employee wellbeing.

Cluster 4: Safety and Security Film

Includes safety film, anti-shatter laminate, impact protection and compliance topics. Supporting content should include technical specifications, insurance requirements, risk scenarios and installation guidance. This cluster positions Sun-X as a trusted safety partner.

Cluster 5: Commercial Blinds

Includes commercial blinds, roller blinds, blackout blinds, electric blinds and specialist industrial blind solutions. Supporting content could include product comparisons, fabric types, installation guides and regional landing pages. This cluster supports expansion into soft furnishings and shading.

7. Strategic Recommendations and Roadmap

To turn this audit into action, we recommend a phased approach. In the first 90 days, correct technical issues, standardise URLs, update metadata and rebuild key service pages using high-intent keywords. Over the next three to six months, expand content clusters with between 20 and 30 articles per topic and create regional landing pages. Over the longer term, build brand authority through PR, case studies and citations. Continue publishing supportive content, submitting new pages to search engines and improving usability so Sun-X becomes recognised as a leading expert across the industry.