Sales & Marketing Audit
19th January
You're Brilliant at What You Do.
But Your Pipeline Isn't Reflecting That.
When you're running your business, lead generation slips through the cracks
The Challenge You're Facing
You know you should be generating more leads and building stronger relationships. But there's never enough time. Days turn into weeks, opportunities slip away, and you're left wondering why your sales and marketing efforts aren't delivering the results you need.
The Pipeline Is Inconsistent
Some months are brilliant, others are worryingly quiet. You need predictable lead flow, not feast or famine.
You're Invisible to Your Ideal Clients
Your expertise isn't translating into market visibility. Potential clients simply don't know you exist or why they should choose you.
No Clear Strategy
You're trying different tactics, but nothing's coordinated. There's no cohesive plan connecting your brand, positioning, and lead generation.
The Wrong Prospects Are Calling
When leads do come in, they're often price-shoppers or poor fits. You need quality conversations, not tyre-kickers.
You're Doing It All Yourself
As the business owner, sales and marketing falls on your shoulders. But you should be closing deals and serving clients, not chasing cold leads.
You Don't Know What's Working
You're spending money on marketing, but you can't pinpoint what's actually generating results. It feels like guesswork.
What This Really Costs You
Without a clear sales and marketing strategy, you're not just losing leads—you're losing momentum. Growth stalls. Competitors who are less capable but more visible win the business. Your team lacks direction. And you're left firefighting instead of scaling.
The opportunity cost is enormous. Every month without a proper strategy is another month of missed revenue, wasted time, and unrealised potential.
We've Been Where You Are
At connector+, we've spent decades helping businesses like yours turn their sales and marketing from a source of frustration into a growth engine.
Working with brands like AIG, BMW, and Microsoft
Expert in networking and relationship-led lead generation
Building new sales channels that establish you as the expert
We understand the pressures you face because we work with business owners in professional services every day—people who are exceptional at their craft but stretched too thin to execute a comprehensive sales and marketing strategy.
Your Comprehensive Sales & Marketing Audit
Before we can chart a course to growth, we need to understand where you are right now. That's why we've created a comprehensive audit that examines every element of your sales and marketing—revealing hidden opportunities and showing you exactly what needs to change.
This isn't a surface-level review. It's a deep-dive analysis that covers 11 critical areas of your business, giving you a complete picture of your strengths, gaps, and growth opportunities.
1. Brand Foundation
- Brand identity clarity and consistency
- Visual identity effectiveness
- Mission, vision, and values alignment
- Brand perception in your market
2. Voice, Story & Positioning
- Brand voice and messaging consistency
- Compelling brand narrative
- Unique value proposition clarity
- Competitive differentiation
3. Market & Competitors
- Target market definition
- Competitive landscape analysis
- Market positioning opportunities
- Competitive advantages and gaps
4. Products, Services & Pricing
- Service offering clarity
- Pricing strategy and positioning
- Product-market fit assessment
- Upsell and cross-sell opportunities
5. Sales Process & Business Development
- Sales funnel effectiveness
- Lead qualification process
- Conversion rate analysis
- Business development activities
6. Marketing Channels & Digital Performance
- Website effectiveness and conversion
- Social media presence and engagement
- LinkedIn profile optimisation
- Email marketing performance
- Content marketing strategy
7. Customer Journey & Retention
- Customer acquisition process
- Onboarding experience
- Customer satisfaction and retention
- Referral programme effectiveness
8. Brand & Reputation
- Online reputation management
- Review and testimonial strategy
- Authority positioning in your field
- Thought leadership opportunities
9. Channel Partners & Distribution
- Referral partner relationships
- Strategic alliance opportunities
- Distribution channel effectiveness
- Partnership development strategy
10. Measurement, Growth & Innovation
- KPI tracking and analytics
- Marketing ROI measurement
- Growth strategy assessment
- Innovation and adaptation readiness
11. Risk, Compliance & Governance
- Regulatory compliance review
- Data protection and GDPR adherence
- Brand risk assessment
- Marketing governance structure
Built on the Connector+ Framework
Your audit isn't just a report—it's the foundation for a proven growth strategy
Clear positioning and identity
Demonstrating authority through content, PR, and thought leadership
Effective channels and processes that deliver results
What You'll Receive
Comprehensive Analysis
A detailed review of all 11 areas, presented in professional, easy-to-understand format
Strengths Identified
Clear documentation of what you're already doing well and should continue
Gaps & Opportunities
Honest assessment of weaknesses and untapped opportunities for growth
12-Month Roadmap
Phased implementation plan prioritising quick wins and long-term strategy
Connector+ Integration
Specific recommendations on how our services can fill your critical gaps
Immediate Priorities
Clear next steps you can act on straight away to start generating momentum
Ready to Discover What's Holding You Back?
Stop guessing. Get the clarity you need to build a sales and marketing strategy that actually works.
Our comprehensive Sales & Marketing Audit gives you the roadmap to transform your business development from a constant struggle into a predictable growth engine.
This audit is the essential first step before engaging with any of our growth bundles. It ensures we tailor our approach to your specific situation—no cookie-cutter solutions.
Book Your Audit TodayAfter your audit, you'll have the option to move forward with our Essential, Enhance, or Elevate growth bundles—designed to implement the recommendations and drive real results. But first, let's uncover exactly where you are and where you need to go.